Alongside boosting a destination’s profile, several tourism and ecotourism projects have given struggling locals an uplifting livelihood.
Twenty years ago, the Han River, which runs through the heart of Da Nang City, separated the rich from the poor.
The city's ramshackle neighborhoods are evident along the eastern riverbank, where Ms. Lai runs her hugely popular Ba Duong (Banh Xeo) banh xeo stall.
“In the 1980s and 1990s, there was not much to do in Da Nang.For many people, the thrill of crossing the bridge over the Han River.On weekends, some families will have a picnic to the top of Ba Na mountain next to some old ruined French villas, but I have never been there.I am too busy trying to make a living,” said Lai.
Madam Duong’s Banh Xeo is one of the most famous restaurants of sizzling pancake in Da Nang.
In those days, Da Nang was a small city with a sleepy disposition.But since 2007, hundreds of infrastructure and urban development projects have been implemented in the city center, giving the area east of the Han River a dynamic makeover.
Recently, the city center of Da Nang - where tourists rarely see tourists prefer to be by the beach - has become a much more vibrant place.Today, at Lai's restaurant, domestic and international tourists sit at the same table while enjoying specialties such as banh xeo, spring rolls.
"Many of them told us they were coming to see Ba Na Hills and thought I had never been! So in 2013, I decided to go it alone," said Lai, who was amazed as he ascended the mountain.“I feel like I'm entering paradise.I couldn't believe how beautiful it was, with the French village and flower gardens.”
In 2018, more than half of the 7.6 million tourists to Da Nang went to Ba Na Hills, mainly by cable car.Since it was announced to the world last year, the beautiful Golden Bridge - considered an iconic landmark of Vietnam - has become a must-see destination for foreign tourists when visiting the city. city.
Now, the whole city of Da Nang is booming thanks to a boom in tourism, which has created jobs for thousands of locals who can lift their families and communities out of hunger. poor.
A better life
Tourism has also been a boon for Ha Long town in northern Quang Ninh Province.
Doan Minh Tuyen studied mechanical and electrical engineering, but could not find a job in his field of study.
"I went to Hanoi to work as a taxi driver for 10 years, but I struggled to make a living," said Tuyen, who decided to move back to his hometown in 2016.
"The city has changed a lot in that time.Busy street with tourists.I know I can make a better living working as a taxi driver in Ha Long and it's true.I'm busy, all day, and all evening.In less than two years, I have paid off my car loan and have a pretty good monthly income, helping me take care of my family.”
Doan Minh Tuyen.
Tuyen often picks up guests near the Sun World Ha Long Park, which has re-energized the area around Bai Chay (Chay beach).Now, every evening, the town center is brightly lit with a mix of international and domestic tourists roaming the streets, shopping and enjoying local specialties.Local food vendors are also thriving and generating more income than ever before.
Just seven years ago, Ha Long, on the doorstep of a world heritage site, Ha Long Bay, was frequently overlooked.Tourists just pass through town on their way to the bay.Many people won't even stay a night in town.But a number of popular infrastructure and tourism projects have transformed the town, making Ha Long more accessible and much more enjoyable.
Now, there are amusement parks with thrilling rides, such as Typhoon Water Park and Dragon Theme Park, five-star resorts, a newly opened modern airport and a completely new port. new exclusive to luxury yachts, and much more.In 2018, a record 12.2 million visitors came to Quang Ninh province, generating a revenue of 24 trillion VND ($1.03 billion), up 28% over the same period last year and it is expected that in 2019 there will be more visitors. statistics are even higher.
When applying for a security officer’s position at the Sun World Fansipan Legend tourist complex in Sa Pa town, Lao Cai Province, Ma A Tong and his family were burdened with a debt of over VND30 million ($1,290).His wife has a small farm, but it's not big enough to feed the whole family.Tong borrowed VND7 million to pay for the tour guide course, but he was forced to drop out of the course to help his family build a makeshift accommodation on the hillside.“Fortunately, I got a job at Sun World Fansipan Legend.Otherwise, I really don't know what will happen to us," Tong said.
After less than three years of work, Tong paid off all his debts.Moreover, his owner supported him to build a new house and buy a new motorbike.Good life for Tong and his family and for many others.
Ma A Tong.
Since the Fansipan cable car was put into operation in 2016, many ethnic minorities living around Sa Pa have benefitted from the burgeoning tourism industry.
According to Mr. Nguyen Xuan Chien, Director of Sun World Fansipan Legend, 1/3 of the staff working in the tourist complex are ethnic minorities on the spot, mainly H'Mong, Day and Thai.
Besides the eye-catching cable car system, Sa Pa is also the location of the 5-star Hotel de la Coupole Sapa - MGallery by Sofitel, a beautiful project designed by Bill Bensley under the investment of Sun Group. has set a new benchmark for luxury travel in the northern upland town.
Sun World Fansipan Legend.
In 2018, the number of tourists coming to Lao Cai reached 4.25 million, an increase of 79% compared to 2015, when Fansipan Cable Car and Sun World Fansipan Legend have not been put into operation.
It is clear that strategic investments in some destinations not only turn landscapes into tourist paradises, but also provide jobs and income generation for struggling locals.
From earning barely a living, they enjoy increasingly higher incomes and a higher quality of life.
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