ex. Game, Music, Video, Photography

Facebook redesigns app, rolls out dating service to 14 more countries, including Vietnam

Facebook Inc on Tuesday unveiled a redesigned app and rolled out its dating feature to 14 more countries as it tries to boost user-engagement on its social network.

Ngày đăng: 25 tháng 9, 2021
Cập nhật: 26 tháng 11, 2022
Lượt xem: 338116501
Nguồn: vnexpress

The revamped app makes it easier for users to engage with groups of people who share similar interests, the company said in a blog post.

Facebook said countries including Brazil, Philippines, Vietnam, Singapore and Malaysia will now have access to its dating service, which has been updated with a feature called "Secret Crush" that allows users to explore potential romantic relationships within their friend circle.

The company also said that its users will soon be able to ship Marketplace items anywhere in the continental U.S. and pay directly for purchases.

"This means sellers who opt to list items for shipping can reach more buyers and get paid securely - and buyers can browse from a wider selection and be confident that their purchase is protected with buyer protection," Facebook said.

Facebook also introduced a new Events tab that allows users to see what’s happening around them, get recommendations, discover local businesses and coordinate with friends to make plans.

The number of Facebook users in Vietnam is the seventh highest in the world, with over 58 million people as of last year, an increase of 16 percent over 2017, according to a report by social media marketing and advertising agency We Are Social.

It also said that Vietnamese are online seven hours a day and spend a daily average of 2.5 hours on social networks. Facebook and Google's YouTube are the most accessed sites with user ratios of 61 percent and 59 percent, respectively.

Private messaging

Facebook Inc debuted an overhaul of its core social network on Tuesday, taking its first concrete steps to refashion itself into a private messaging and e-commerce company as it tries to move past scandals while tapping new revenue sources.

Chief Executive Mark Zuckerberg unveiled a fresh design for the world’s biggest social network that de-emphasized its News Feed. It also ditched the signature blue banner that has been on the app since its launch.

The new design showcases Facebook’s messaging app, online marketplace and video-on-demand site, while giving greater prominence to the popular photo-driven Stories feature.

"As the world gets bigger and more connected, we need that sense of intimacy more than ever. That’s why I believe that the future is private. This is the next chapter for our services," said Zuckerberg, speaking at Facebook’s annual F8 conference, where the company gives developers a peek at product releases.

Facebook CEO Mark Zuckerberg speaks about privacy during his keynote at Facebook Inc's annual F8 developers conference in San Jose, California, U.S., April 30, 2019. Photo by Reuters/Stephen Lam

Investors greeted the announcements, mostly launching lower-margin businesses, with a lukewarm response. Facebook shares ended down 0.7 percent on Tuesday.

Zuckerberg in March promised changes to the advertising-driven social media company, which has come under regulatory scrutiny over propaganda on its platform and violations of users’ data privacy.

He identified private messaging, short-lasting stories and small groups as the fastest-growing areas of online communication. In the last three years, the number of people using Facebook’s WhatsApp has almost doubled.

Building up those more intimate and encrypted forms of communication could also reduce pressure on Facebook to clean up misinformation and abusive content. In the wake of its scandals, the company has spent heavily on tools to catch banned material.

The social media company is now working on "LightSpeed" in order to make its Messenger app smaller and faster.

Facebook will also introduce a desktop version of Messenger for Mac and Windows and launch a feature called "Product Catalog" for WhatsApp Business. The desktop app will be available this fall.

Later this week, Facebook will run a test in Canada for a major change to its Instagram app that would remove the number of likes on photos as well as video views from users’ feeds, permalink pages and profiles.

Facebook had delayed rolling out certain products at last year’s F8 event, which came soon after revelations it inappropriately shared information belonging to 87 million users with British political consulting firm Cambridge Analytica.

"I know that we don’t exactly have the strongest reputation on privacy right now, to put it lightly," Zuckerberg said.

Other Facebook executives introduced changes within the Messenger and Instagram apps aimed at helping businesses connect with customers, including appointment booking and a tool to lure customers into direct conversations with companies via ads.

The online ad market is largely dominated by Facebook and Alphabet Inc’s Google. But the field is more diverse for messaging, e-commerce and payments, with big players like Amazon.com Inc , Microsoft Corp and eBay Inc as well as fast-growing Silicon Valley unicorns like workplace messaging app Slack and video conferencing service Zoom Video Communications Inc.

"We’ve shown time and again as a company that we have what it takes to evolve," Zuckerberg said.

Making money

The shift also comes as Facebook is looking beyond advertising for future income.

Facebook pulled in nearly $56 billion in revenue last year, almost of all which came from showing ads to the 2.7 billion people who access its family of apps each month.

But the company is no longer adding many new users in the United States and Europe, its most lucrative markets, and it must find additional sources of revenue if it is to sustain growth.

The product releases at F8 indicated that its answer involves efforts to keep users on its apps for longer, coupled with e-commerce tools Facebook is hoping businesses will pay to use.

Features that drive the most user engagement, like Stories and videos, are being decked out with new tools and given increased prominence across the platforms.

One new feature will allow users to watch videos together in Messenger, while also viewing each other’s reactions in simultaneous texts and video chats.

Facebook Dating will be expanded into 14 new markets, including places in where Facebook has high user growth. The "Secret Crush" feature will allows users to explore potential romantic relationships within their friend circle.

New shopping and other business-to-consumer interactions, already popular in Chinese social apps like WeChat, could also help squeeze revenue out of Facebook’s messaging services.

Instagram is expanding a sales system introduced last month, allowing public figures, known as influencers, to tag products in their posts so fans can buy them right away.

Sellers on Marketplace will likewise be able to receive payments and arrange shipping directly within Facebook, while users of WhatsApp and Messenger will be able to send money to each other as easily as sharing a photo, Zuckerberg said.

Từ vựng liên quan

Tin tức liên quan

  Woman stabs belligerent urinator to death
news 07/06/2022

Woman stabs belligerent urinator to death

news | 390966505

A woman stabbed a man to death after he urinated in front of her house in Ho Chi Minh City’s Tan Binh District on Sunday.

 Riverside erosion sinks eight Mekong Delta houses
news 28/03/2021

Riverside erosion sinks eight Mekong Delta houses

news | 131906545

Eight houses along the Nam Can River were washed away Monday by land erosion, which seriously threatens the Mekong Delta.

  Russia and China open cross-border bridge as ties deepen
world 12/06/2022

Russia and China open cross-border bridge as ties deepen

world | 392186495

Russia and China have opened a new cross-border bridge in the Far East that they hope will further strengthen trade as Moscow reels from sweeping Western sanctions imposed over its actions in Ukraine.

 Early saltwater intrusion threatens yet another Mekong Delta crisis
news 30/03/2021

Early saltwater intrusion threatens yet another Mekong Delta crisis

news | 163286537

With saltwater intruding deep and earlier than expected, people living in the Mekong Delta face a crippling freshwater shortage.

Number of new firms up 36 percent in May
business 10/09/2021

Number of new firms up 36 percent in May

economy | 284536507

Vietnam registered 10,728 new enterprises in May, a 36 percent increase over the previous month, according to the General Statistics Office.

  44 caught using drugs in Dak Lak bars
news 27/06/2022

44 caught using drugs in Dak Lak bars

news | 394886500

Over 200 police officers raided two bars in Central Highlands' Dak Lak Province in the early hours of Saturday, finding 44 people testing positive with narcotics.

business 11/09/2021

Vietnam's top brewers Sabeco, Habeco to list on main bourse soon

business | 296166508

The companies have been ordered to complete their much anticipated listings by December 20.

 AFC Cup scrapped as Covid-19 shows no signs of receding
sports 24/03/2021

AFC Cup scrapped as Covid-19 shows no signs of receding

football | 86376539

The 2020 Asian Football Confederation (AFC) Cup has been canceled due to the Covid-19 pandemic, the continent's governing body announced on Thursday.

Film adaptation of literary classic ‘The Tale of Kieu’ bombs at box-office
life 15/09/2021

Film adaptation of literary classic ‘The Tale of Kieu’ bombs at box-office

culture | 315346496

The latest movie adaption of literary classic ‘The Tale of Kieu’ reported a loss after box-office collections of just VND2.7 billion ($117,480), and has moved online.

 Vietnam could lose foreign investment opportunities over slow reopening
business 21/09/2021

Vietnam could lose foreign investment opportunities over slow reopening

economy | 330096493

Foreign business chambers warn Vietnam could lose its opportunity to compete for investment and recover its economy without taking immediate actions in reopening.

Chủ đề liên quan

Link Tài Trợ - Sponsored Links

Công Thức Vật Lý